Cougar Muscle Portfolio 1967-73

Our Limited Edition on Mercurys Cougar sold very well and is now out of print, so we have updated it to a 136 page Muscle Portfolio. First produced in 1966, the Cougar soon proved to be a rousing success. However, sales started to drop in the early seventies and Mercurys response was to replace muscle with fluff by adding tonnage and packing to the high-profit options. It worked, but only for a short period and Mercury never regained the muscle car image. 43 articles include road and comparison tests, racing, history and specifications. Models: Cougar, XR-7, GT, GT-E, Eliminator, Hard top, convertible, 289, 390, 427, 428 Cobra Jet, Boss 302, 351, 429. 136 pages, including 7 pages of colour. Approximately 250 black & white illus. Soft Bound.